Industry News

The advent of the Internet lit a beacon to engineering machinery industry, it is time to change the way of traditional marketing. With a variety of marketing methods such as network marketing and used auction are testing the waters. Does the diversified marketing methods can improve the construction machinery industry development?

It is reported that engineering machinery companies have found the network marketing team which are initially formed by the propaganda ministry of culture, the Marketing Department and the personnel of the service. The intention enquiry from network is sent to the agent through the website by text messages and emails in 5 seconds, and visited by customer service to the user in 24 hours, the Marketing Department will track the situation from the agent per month and feed the deal situation back.

Internet has brought engineering machinery enterprises thousands of enquiry information, contributed to a lot of equipment deal, turnover amounted to 100 million dollars.

In addition, in terms of brand marketing, social networking tools such as wechat, weibo and mobile phone APP have become an important platform to the spread of the engineering machinery enterprise brand. Now, the dynamic content of engineering machinery enterprise such as news, products and marketing activities, can spread by official wechat, official weibo, official website and trinity video center of vertical in multi-angle publicity platform, to meet the customer's personalized information needs.

Engineering machinery enterprises also actively try to use the Internet thinking to sell products. Through the industrial chain of big data based on the "smart machine", and data analysis for value chain, strengthen the integration of these two aspects, diversified, personalized marketing, precise marketing dream will gradually become the reality.